Blogger Outreach program
A blogger outreach program can be an opportunity to spread
the word about your brand across numerous sites. It is the process of
developing relationships with bloggers to offer them something of value to
their audience with the goal of improving your brand.
Steps (What to Do):
Build a
Detailed List: Finding
bloggers in your target niche and create a list with their emails, location and
blog link etc.
How to Find
out Bloggers/Blogs:Follow some blog directories or any blog search tool
to find out bloggers.
·
All top
·
Blog Dash
·
Technorati
·
Globeofblogs
Email
Blast:Introduced
ourselves and let them know who we are,Send emails to bloggers using short and
attractive mail with targeted landing page link and use proper CTA for Signups.
Create
Brand Awareness:
Generate awareness of your content or band, provide good
content relevant to the bloggers audience they may be interested in reading,
sharing or linking content. They may use
our content/ our link to their blog.
Gain Influence
for Brand: Reach out to bloggers who want to use resource, link or any
topic on their blog.
Guest
Posting and Commenting:
Do guest posting and blog commenting on right blogs, and get more
quality visitors to our website.
